Nike Field General
108 項体育史上的标志性象征,如今化身为时尚运动鞋。
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- Field General Suede
- "Soft Pearl"
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- Field General
- "Fauna Brown & Baroque Brown"
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- Field General
- "Medium Olive & Sequoia"
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- Field General x Comme des Garçons
- "Black & White"
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- Field General
- "Sail & Black"
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- Field General '82 ‘Crochet’
- "Celestine Blue & Mink Brown"
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- Field General
- "Soft Pearl & Fauna Brown"
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- Field General '82
- "Denim Turquoise & Pale Ivory"
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- Field General '82
- "Culture of Football"
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- Field General
- "Cow Print"
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- Field General ‘Pony Hair’
- "College Grey & Dark Storm"
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- Field General Premium x Sam Kerr
- "Be Who You Are"
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- Field General
- "Platinum Tint & Vast Grey"
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- Field General Leather
- "Midnight Navy & Sail"
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- Field General Leather
- "Cacao Wow & Sail"
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- Field General
- "Soft Yellow & White"
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- Field General Suede
- "Pink Foam & Light Crimson"
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- Field General Suede
- "Adobe & Black"
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- Field General
- "Team Red & White"
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- Field General Suede
- "Thunder Blue & Pink Foam"
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- Field General Suede
- "Aluminum & Black"
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- Field General Suede
- "Olive Aura & Black"
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- Field General
- "Barely Green & Black"
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- Field General Suede
- "Velvet Brown & Alabaster"
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- Field General Suede
- "Light Bone & Dark Team Red"
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- Field General
- "Leopard Print"
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- Field General
- "Leopard Print"
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- Field General Leather
- "White & Black"
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- Field General
- "Parachute Beige"
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- Field General '82 ‘Snakeskin Pack’
- "Brown"
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- Field General '82 ‘Snakeskin Pack’
- "Sail"
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- Field General '82 ‘Snakeskin Pack’
- "Dark Grey"
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- Field General
- "Diffused Blue & Natural"
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- Field General
- "Light Army & Natural"
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- Field General '82
- "Swoosh Whistle"
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- Field General
- "Apricot Agate & Hyper Pink"
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- Field General
- "Desert Ochre & Sail"
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- Field General
- "Medium Soft Pink"
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- Field General '82
- "Gym Red & Team Gold"
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- Field General
- "University Blue & White"
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- Field General
- "Malachite & Hyper Royal"
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- Field General
- "Cacao Wow & Sail"
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- Field General
- "Pale Ivory & White"
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- Field General '82
- "Black & White"
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- Field General
- "Woven Khaki"
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- Field General
- "Soft Pearl & Light Lemon Twist"
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- Field General
- "Black Patent"
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- Field General
- "Burgundy Crush & Phantom"
战场统帅
耐克设计师比尔·鲍尔曼于1970年代开始研发美式橄榄球钉鞋。当时人造草皮场地正广泛普及,运动科学家们对鞋类设计与运动损伤的研究取得突破,促使耐克推出低帮设计、专为人造草皮优化的鞋款。
这些因素催生了1982年的耐克Field General系列,其名称源自四分卫的军衔称谓。专为这一核心位置设计,华夫格鞋底在人造草皮上提供多向抓地力,舒适泡沫中底与流线型轻质尼龙皮革鞋面则助力球员实现迅捷敏捷的移动。
四分卫丹·福茨等球员洞悉其优势,自1982年起便穿着Field General赛场驰骋,充分展现其机动性。耐克借其明星效应推出经典"四分卫军团"宣传海报,汇聚七位精英四分卫——从超级碗冠军到新锐球员及经验丰富的老将。
此举令Nike Field General在职业与业余球员中声名大噪,球迷们更以日常穿搭致敬心仪四分卫。其热潮持续整个80年代,直至被更先进的橄榄球钉鞋取代。
数十年后,复古运动鞋风潮兴起,经典鞋款重获青睐。2023年传闻耐克将复刻Field General等经典美式足球鞋。同年12月NBA赛事中,超级巨星蒂莫西·查拉梅被拍到穿着改良版红白配色Field General '82,引发复刻热潮。最终该鞋款于2024年2月NFL赛季结束后正式回归。
这款升级版Nike Field General延续了1982年款的结构,鞋面采用编织面料与耐磨皮革打造,缝合式橡胶杯状鞋底融合了泡沫缓震技术与经典华夫格外底。复古品牌标识赋予其强烈的怀旧感,而时尚的色块设计在"白/大学红"与"白/黑"等经典配色中营造出大胆的色调对比。
数月后,耐克与Union LA联名推出三款限定鞋。其设计融入宽幅网眼、双层覆面及精致双品牌标识等独特改良,发布宣传则以"Union对抗世界"为主题。故事以1980年代美国高中橄榄球员为背景,怀旧叙事不仅成就联名款热销,更显著提升了Field General系列的整体知名度。
海外市场方面,日本粉丝专享了与时尚品牌Comme des Garçons的联名款;英国则推出优雅的"伦敦"配色,通过时尚营销活动展现了Nike Field General的功能多样性与广泛吸引力。至2025年,该鞋款已风靡社交媒体达人圈,并为第五十九届超级碗推出全新宣传企划。前四分卫科林·卡佩尼克等橄榄球明星的参与,凸显了个人风格与运动、时尚、文化间的交融,令Field General鞋款更受追捧。
从高性能橄榄球钉鞋到当代时尚图腾,Nike Field General经历了非凡蜕变。如今它融合经典舒适性、可靠抓地力与永恒复古魅力,成就了这款令人着迷的运动鞋。